Mission Statement: 2014

Each year the digital landscape grows bigger, stronger and appropriates more members. This is the first year where browsing figures for mobile devices will supersede those of desktop computers. Areas of the world where, traditionally, internet access was rare are now starting to use mobile devices to connect.

We are entering the most important time of digital transition since we started using the internet in the 1990s. The task is no longer to become accustomed to the internet and to teach each other basic computer use. Now liberated from cumbersome machines, elitist technologies and an unfriendly virtual world, our task is to determine how best to put our connected potential to best use.

Design-wise we've gone from Mobile Design to Responsive Design to Mobile-first to Content-first, even to Offline-first. We are moving, slowly, towards one of the original philosophies of the internet: to liberate, to democratise and to construct.

I find the digital/web/design industries' desire and ability to think about the bigger picture, the common good and the future of humanity immensely satisfying. How exciting to be a part — however small and humble — of this transition.


I've been lucky enough to work with, and for, some great organisations:

  • NHS
  • Co-op
  • BBC Children in Need
  • Parkinson's UK
  • University of Manchester
  • NBC Universal
My background →